As the sole designer, I managed print and Web creative from conception to production through distribution and invoicing. Provided direction to external advertising agency to maintain brand identity standards. Worked directly with marketing manager and chief marketing officer to develop a wide range of marketing communications. Ensured brand identity standards were adhered to while working with internal partners and third party vendors. Obtained strong knowledge of compliance regulations.
- Internal communications projects: annual benefits enrollment, corporate newsletter, lines of business newsletters, learning and development materials, employee recognition materials
- External communications projects: corporate and local event branding,
client and prospect mailings, annual report, print advertisements, Web and
out of home advertising - Product collateral: brochures, posters, sell sheets, statement inserts,
Web elements - In-branch branding and sales support: banners, handouts, posters,
branch merchandising, external signage
Rachel Briggs 